The new Audi A1 Sportback redefines the compact segment. Its striking, masculine design with genes of the sporty Ur-quattro characterizes the second generation of the successful compact car. The interior is accordingly driver-focused, with its emotive, customizable design. “The sportiest interior in the compact class,” that was the stated aim. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world.
The new Audi A1 Sportback combines dynamic design with superb everyday utility and excellent adaptability. The perfect urban accomplice, compact and taut, without compromising on style or detail. Dynamic design and a refined interior layout offer new levels of spaciousness and comfort, making it the perfect drive for longer adventures too. Delivering agile handling and a sporty, poised driving experience is only the beginning.
Brimming with intelligent technologies, the new A1 Sportback marries brains with beauty. The lines are blurred between the two with a high-resolution 10.25 inch all-digital instrument cluster and multifunction steering wheel as standard. Firmly rooted in the digital world, the new A1 Sportback features the latest generation of voice control for clear dialog between you and your A1 Sportback. As you’ve come to expect from Audi, the new A1 Sportback enjoys the latest driver assistance systems and safety technology, including pre-sense front, lane assist, touchscreen controls and smartphone interface as standard, with an unprecedented range of options ranging from adaptive cruise assist, reversing camera and park assist to name just a few.
The A1 Sportback has always been a car to make your own and the new A1 Sportback is no exception – numerous customisation options are available for the exterior, including the ability to pick a contrasting colour for the roof, side front spoiler lips and side sills, and a new selection of alloy wheel designs, whilst the optional ambient Extended LED Interior Lighting Pack brings the interior to life in the dark, with LED light elements and 30 selectable colours available.